How to turn a PR win into a #PRfail

Title of LinkedIn article: "New Website needed before Sunday 9th October 7pm!! Can you help??" Underneath: "Published on October 5, 2016."

So this guy gets filmed by Countryfile – he’s appearing on the BBC, with 7 million viewers and all that. Brilliant PR for his business.

He’s really excited until he realises that lots of new people might be visiting his website and he’s not happy with it. (Somehow he’s never thought of this before.)

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