Jargon, solutions and how not to sell to businesses

'real-time behavioural targeting and cross-channel lifecycle marketing solution for digital marketers'

Please let me know if you can work out what a ‘real-time behavioural targeting and cross-channel lifecycle marketing solution for digital marketers’ actually is.

It’s a truth universally acknowledged that the business world is a place where crimes against English are committed on a regular basis. It still makes me wonder, though, why people think that being obscure will help them to communicate effectively. Or to sell anything. Continue reading