Outside the box? I don’t think so.
It’s Small Business Saturday on, er, Saturday. We’ve had Black Friday and Cyber Monday so why not collect the set?
This one’s a bit different: it is, according to their website, “a grassroots, non-commercial campaign”. Well, yeees… it was set up by American Express. So it’s still all about buying stuff.
Whatever the case, I can’t argue with the “shop local” message. After all, if you’re going to buy stuff it’s nicer to buy it from small businesses and keep people like me afloat.
But it’s made me think about what being a small business is. I’d rather call myself self-employed than an entrepreneur, but I think I’m in a minority. Being an entrepreneur is just so fashionable these days. Continue reading
So this guy gets filmed by Countryfile – he’s appearing on the BBC, with 7 million viewers and all that. Brilliant PR for his business.
He’s really excited until he realises that lots of new people might be visiting his website and he’s not happy with it. (Somehow he’s never thought of this before.)
Just because I have a blog called Crimes against English doesn’t mean I’m a pedant. In fact – if we’re discussing the English language – pedants are my least favourite people after retailers and marketing copywriters. But everyone has their breaking point and I think I’ve found mine.
Earlier this year, I did one of those ‘how good are you at English?’ quizzes. It involved identifying parts of speech. It’s a long time since my grammar lessons at grammar school, so I had to think about it. And I wondered: does knowing what adjectives and nouns are called actually matter?
Well, maybe it does. Because if people knew the difference between adjectives and nouns, you wouldn’t get this.
You don’t have to go far to find names with ‘solutions’. And as a rule I don’t approve.
But these two local businesses made me laugh.
It’s as applicable to marketing as anything else: pay peanuts, get monkeys. Or moneys, if you’re using a spellcheck instead of paying proofreaders.
Friend asked how to keep writing snappy and bright under pressure. Twitter’s good practice, I said. #meandmybigmouth
Friend challenged me to write whole blog post composed of tweets. How could I refuse? This is tweet 2. #tweetblogchallenge