Seen on the side of a van: ‘Your drinking water solution expert’.
Five words, comprising three buzzwords and two that actually describe the business.
Unusually, one of the buzzwords is not ‘solutions’, which you would normally expect, but ‘solution’, in the singular.
This brings the slogan into the realms of the surreal. If it just included the normal ‘solutions’ my response would have been, as usual, 1) ‘Why?’ and 2) ‘Does this add anything at all?’
But because it is ‘solution’, and the product is water, I can’t help wondering how drinkable their drinking water actually is. Are we talking about solvents here?
Water is water. A solution is water with something else in it. Not what you’d want to buy, really.