Motorway journeys – a rich seam of ‘crimes’

A guest blog from Rachel

Driving down the M4 on an average weekday is a great way to spot crimes against English – in the form of company straplines on lorries. These tend to be utterly meaningless and/or totally banal.

Wilkinsons (who seem to have far more lorries on the road than anyone else, so are probably also guilty of crimes against the ecosphere), have a particularly irritating one: Everytime!

What is it? When is it? Why can’t I find it in the dictionary? And what on earth does it have to do with a company that sells cheap tights and toothpaste? It’s questionable on just about Everylevel.

Another one I spotted was “Your success matters”. It was on a Booker lorry, I think. It’s just so tempting to add “But not to us.”

Advertisements

One thought on “Motorway journeys – a rich seam of ‘crimes’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s