Marketing speak

"traditional wood logs"Seen on a bag of logs: ‘Traditional wood logs’. As opposed to what?

One of the great crimes you can commit against any word is to put it somewhere where it loses all meaning.

Nerd note: The technical expression for a word that this happens to is ‘redundant’. (Yes, they are just like people.) I can think of more colourful expressions for this sort of nonsense. But for now, let’s just stick with ‘marketing speak’.

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2 thoughts on “Marketing speak

  1. This reminds me of the time a well-known pizza chain opened an outlet near us. One of the selling points for their product was ‘real dairy cheese’. Until then it had never occurred to me that there was any other type. A bit of an own goal, I’d say. By drawing my attention to a feature I had previously taken as a given, they succeeded only in increasing my suspicions about fast food.
    The difference here, I guess, is that logs can only be made out of wood (unless you count those things made out of newspaper), whereas there really is such a thing as ‘non-dairy cheese’. More’s the pity.

    Reply
  2. I’ve just seen a corker; Some product on Amazon claims to have been “Professionally boxed”, as opposed to…? Oh, and “Hand carved turkey” – I wasn’t aware the carving of turkeys had been automated at this point.

    Reply

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