You don’t have to go far to find names with ‘solutions’. And as a rule I don’t approve.
But these two local businesses made me laugh.
It’s as applicable to marketing as anything else: pay peanuts, get monkeys. Or moneys, if you’re using a spellcheck instead of paying proofreaders.
Friend asked how to keep writing snappy and bright under pressure. Twitter’s good practice, I said. #meandmybigmouth
Friend challenged me to write whole blog post composed of tweets. How could I refuse? This is tweet 2. #tweetblogchallenge
Seen on the side of a van: ‘Your drinking water solution expert’.
Five words, comprising three buzzwords and two that actually describe the business. Continue reading
Since when did ‘shop’ become a transitive verb?
There was a time when you ‘went shopping’, ‘did the shopping’ or ‘shopped for’ something. You didn’t shop anything – or anyone, unless you were some kind of criminal.
So I was surprised when I checked out Marks and Spencer’s nice new website recently to find several instructions to ‘Shop this outfit’. And it doesn’t stop there: there’s ‘Shop new arrivals’, ‘Shop more occasion outfits’ and ‘Shop our edit’ (how is that even a sentence?). In fact, it’s all over the shop (sorry). Continue reading
But I’ve noticed that it’s not enough these days just to use the word ‘sale’ to entice shoppers: you need to go one better than your neighbour in describing the extent of the savings. Continue reading