Shop this outfit. No, actually, please don’t.

Model with 'Shop this outfit' caption

Since when did ‘shop’ become a transitive verb?

There was a time when you ‘went shopping’, ‘did the shopping’ or ‘shopped for’ something. You didn’t shop anything – or anyone, unless you were some kind of criminal.

So I was surprised when I checked out Marks and Spencer’s nice new website recently to find several instructions to ‘Shop this outfit’. And it doesn’t stop there: there’s ‘Shop new arrivals’, ‘Shop more occasion outfits’ and ‘Shop our edit’ (how is that even a sentence?). In fact, it’s all over the shop (sorry). Continue reading